Facebook measures website traffic and conversions based on people and not based on cookies. So why lazy loading the pixel? This is unnecessary?
With Facebook Ads , it has been always a nightmare getting accurate events tracking, and it’s even worse with bot traffic. For that this app makes sure to eliminate as much bot traffic as possible without sacrificing real users data… by lazy loading your pixel, thus it’s IMPOSSIBLE for a short 2-3s bot session to hit your pixel at all… keeping your pixel data accurate and your LLAs cleaner…
Can you imagine trying to scale up with LLAs full of fake bot data! it’s simply impossible and nearly always your ROAS and CPP (Cost Per Purchase) will be awful.
Our people-based tools drive greater accuracy for measurement because Facebook is built on insights from the active people on our platform.
Our measurement tools allow marketers to measure and compare results against a single, unified, people-based standard. We leverage insights from the people who use Facebook, unlike other measurement tools that only track devices, cookies or browsers. This method leads to more accurate results that can easily be tracked across your digital advertising to understand how many unique people saw and engaged with your ads on or off Facebook. You can also gain insight into the demographics of your audience (including age, gender and location) to help you make strategic advertising decisions.