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Affiliate Marketing

Amazon Affiliate Program: How Much Can You Earn in 2026?

10 January 2026

Anna P.

If you are reading this, you aren't looking for a get-rich-quick scheme. You know those don't exist. You are looking to build a digital asset — a machine that generates cash while you sleep, while you travel, or while you work on other projects. You are looking at the Amazon affiliate program, the grandfather of all online revenue streams, and asking a simple question:

"Does this still work in 2026?"

The short answer is yes. The long answer is that it works differently than it did five years ago. The days of throwing up a 500-word article and waiting for the cash to hit your bank account are over. Today, you are competing with major media publishers, savvy influencers, and highly specialized niche sites. To win, you need to be a media company, a data analyst, and a psychologist all rolled into one.

This guide is your manual that covers everything:

  1. Selecting a niche that isn't saturated

  2. Step-by-step enrollment guide

  3. Psychology of the click

  4. Optimizing your site for maximum revenue

  5. Protecting your Amazon affiliate account from getting banned

And we will tackle the elephant in the room: the low commission rates. We will show you how to offset Amazon's low percentages by integrating high-ticket software partnerships, looking at how tools like the Funnelish affiliate program can multiply your income.

Grab a coffee. This is going to be a long ride.

What is Amazon Affiliate Marketing Program in 2026

The Amazon Associates program, or just Amazon Associates, is the largest affiliate network on earth. It is owned by a giant that holds over 37% of the US e-commerce market share. When you sign up, you are partnering with the default shopping engine of the Western world.

Why Amazon Still Wins (Pros)

Why do we still bother with Amazon when other affiliate networks pay 10% or 20%?

Universal Cart

This is the single strongest argument for Amazon. Let’s say you run a blog about hiking. You review a $20 water bottle. A reader clicks your affiliate link, adds the bottle to their cart, and then realizes they need a new 4K TV, a set of patio furniture, and a month’s supply of dog food. They buy it all.

Because you sent them to Amazon, you get a commission on the entire cart. The cookie lasts 24 hours. This halo effect doubles or triples your expected earnings. You are selling both the product you linked and the Amazon experience.

Conversion Rates That Defy Logic

In the world of e-commerce, a 2% conversion rate is considered decent. On Amazon, conversion rates of 10% to 15% are common for targeted traffic. Why? Because the friction is gone. The user already has an Amazon account. Their address is saved. Their credit card is on file. They trust the shipping speed. Your job is simply to hand the baton to Amazon.

Infinite Inventory

As an affiliate marketer, your worst nightmare is running out of things to sell. With Amazon, that is impossible. Whether you are in the luxury beauty products niche, the physical video games market, or reviewing industrial farm equipment, Amazon has it. It allows you to pivot your content strategy without changing your monetization partner.

Bounty Events

Beyond physical products, Amazon pays you for actions. If you get someone to sign up for an Amazon Prime free trial, create an Amazon Business account, or download the Audible app, you get a flat fee (a "bounty"). These can range from $3 to $15 and add up quickly.

Hard Truths (Cons)

We have to be honest. It isn't 2015 anymore.

Commission Compression

Amazon has historically slashed rates. In the glory days, you could make 8% on almost anything. Now, most categories hover between 3% and 4%. Consumer electronics — a huge category for tech bloggers — is often down to 2.5%. This means you need volume, and you cannot retire on ten sales a month.

Most independent software companies offer a 30-day or even 90-day cookie. Amazon gives you 24 hours. If your reader clicks your link on Monday but waits until Thursday to buy, you get nothing.

Note: If they add it to their cart within 24 hours but buy it later — up to 90 days — you do still get paid, which is a crucial nuance.

No Customer Data

You are building Amazon's business, not yours. You do not get the email address of the person who bought the product. You cannot retarget them. You are a lead generation service, plain and simple.

Step-by-Step Enrollment Guide

Ready to join the ranks? Let's walk through the Amazon affiliate program application process. It is free to join, but one wrong move can get your application rejected.

Step 0: Prerequisites

Do not apply until you are ready. Amazon reviews your application manually after you make your first three sales. If they look at your site and see a Hello World blank page, they will reject you.

For Website Owners

Have at least 15-20 high-quality, original articles published. The site should look finished. It should have an About page, a Contact page, and a Privacy Policy.

For Social Media Influencers

If you are applying with a YouTube channel or Instagram page, ensure it is public and active. You cannot apply with a private Facebook profile.

Step 1: Creating Account

Go to the Amazon Associates homepage. You will be asked to log in. You can use your existing personal Amazon account (your shopping history will be kept separate from your business dashboard), or you can create a fresh one.

Tip: If you plan to sell this business later, create a separate Amazon account now. It is messy to untangle a personal account from a business asset later.

Step 2: Account Information

You will input the payee information. This must match your tax records exactly. If you are operating as an LLC, use the business name. If you are a sole proprietor, use your legal name.

Step 3: Website and Mobile App List

This is a critical compliance step. You must list every URL where you intend to post affiliate links.

  • If you have a blog (myblog dot com), list it.

  • If you have a YouTube channel, list the channel URL.

  • If you have an X profile where you might share a deal, list it.

If traffic comes from a source you did not declare, Amazon’s fraud detection algorithms will flag your account. You can always add more sites later in your account settings.

Step 4: Profile & Store ID

  • Store ID: This is your unique identifier (e.g., besttech2026-20). It will appear in every link you generate. Choose something professional. Avoid names like easy-money-fast-20.

  • Content description: Briefly explain what your site is about. "A review site dedicated to high-end coffee machines and beans."

  • Traffic sources: Be accurate. Check SEO, social media channels, email, etc.

  • Monetization method: If Amazon is your only method, select that. If you use AdSense or other affiliate networks, disclose that.

Step 5: Verification

You will need to verify a phone number. Amazon will call or text you a PIN.

Step 6: Payment and Tax Information

You can skip this briefly, but don't.

  • Tax interview: You will fill out a digital W-9 (for US users) or W-8BEN (for international). You need your SSN or EIN.

  • Payment method: Select Direct Deposit. You might want to avoid choosing checks; they have a high minimum threshold and take forever. Do not choose an Amazon Gift Card unless you literally want to eat your profits in groceries.

180-Day Clock

Once you hit submit, you are in conditional approval mode. You are not a full member yet. You have 180 days (6 months) to generate 3 qualifying sales.

Note: You cannot buy things through your own links. Amazon knows your credit card, your address, and your device ID. Such sales will not count and could get you banned.

If you fail to get 3 sales in 6 months, your account will be closed. You can reapply, but you lose your old links.

Optimizing Your Affiliate Marketer Store/Blog

Now that you have the account, you need to make the money. The difference between a hobby blogger and a six-figure affiliate marketer is how they structure their content.

1. Intent-Based Keyword Research

You need to target commercial intent keywords.

  • Informational intent: "What is a DSLR camera?" (These people are learning, not buying).

  • Commercial intent: "Best DSLR camera for beginners under $1000." (These people have their credit card in hand).

You want to rank for commercial intent. Usу Ahrefs, SEMrush, or SurferSEO to find keywords with "best," "review," "vs," and "top rated."

Where you place your link also matters more than you think.

Incorporating affiliate links naturally consistently outperforms buttons and banners. A text link embedded in a sentence ("I highly recommend the Sony WH-1000XM5 for frequent flyers") feels like a friend's recommendation.

Place your first affiliate link within the first 100 words. Many users already know they want to buy; don't force them to scroll past 2,000 words of backstory.

People click images. If you have a photo of the product, make it a clickable link using the Amazon SiteStripe tool (or the API if you are advanced).

3. Comparison Tables

This is one of the highest-converting elements possible on an affiliate site. For a post about "Best Running Shoes," place a table at the very top comparing your top 3 picks.

  • Columns: Product Image, Name, Key Feature (e.g., best cushioning), and a Check Price button.

  • Mobile optimization: Ensure your table scrolls horizontally on mobile devices. If it breaks on a phone, you easily lose 60% of your revenue.

4. Box Elements

Break up your text with summary boxes.

  • Top pick box: A highlighted box that says: "In a rush? Here is our #1 choice.

  • Budget pick box: For users who are price-sensitive. These visual breaks stop the skim and force the user to pay attention.

5. Localization

You might be based in the US, but your traffic is global. If a reader in the UK clicks your US Amazon link, they might get an error or shipping issues. Amazon OneLink allows you to map your US account to your UK, Canada, Germany, etc. accounts. When a user clicks, Amazon detects their IP and redirects them to their local Amazon marketplace. You earn the commission from their local store.

Niche Selection – Where is Amazon Affiliate Income in 2026?

Choosing a niche is the most critical decision you will make. You are balancing three factors: Volume (how many people search for it), Competition (how hard it is to rank), and Commission Rate (how much Amazon pays).

High-Volume, Low-Commission

  • Examples: Laptops, PS5s, iPhones.

  • Pros: Everyone wants them. Huge search volume.

  • Cons: Fierce competition from The Verge, CNET, and TechRadar. Commission is 1% to 2.5%. Hard for beginners in affiliate sales unless you have a unique angle (e.g., "Laptops for Left-Handed Architects").

Medium-Volume, Medium-Commission

  • Examples: Home improvement, kitchen appliances, outdoor gear, pet supplies.

  • Pros: People are passionate. Products cost $50-$300. Commission income is usually 3-4.5%.

This is where most successful affiliate marketers live. "Best Espresso Machine" is competitive, but "Best Espresso Machine for Small Apartments" is winnable.

Luxury Stores + Beauty Angle

  • Examples: Luxury beauty products, high-end skincare, designer fashion.

  • Pros: Amazon fashion women and luxury beauty often command 10% commissions.

  • Cons: Can be harder to demonstrate value without video.

If you are an influencer or have a strong visual brand (Instagram/TikTok/YouTube/Pinterest), this is a goldmine.

Physical vs. Digital Video Games

Know your categories. Physical video games (discs) pay differently than digital video games or console hardware. Sometimes digital codes pay very little. Always check the current Operating Agreement fee schedule.

Challenge – Surviving on Low Commissions

Let’s face the reality. You work hard to write a 3,000-word review of a $500 camera lens. You rank #1 on Google. A user clicks and buys. Amazon pays you 2.5%. That is $12.50. To earn a full-time income ($5,000/month), you need to sell 400 lenses a month. That requires an immense amount of traffic.

And it gets worse. Amazon can cut that 2.5% to 1% tomorrow, and there is nothing you can do about it. This is an online platform risk. If you build your castle on Amazon's land, you are at their mercy.

"Just More Traffic" Illusion

Many gurus will tell you: "Just get more traffic!" But traffic is hard. Search engines are fickle. AI is answering questions directly in the search results, stealing clicks. Relying 100% on volume is a dangerous game in 2026.

So, how do we fix the math? We do that by diversifying our affiliate marketing portfolio with high-margin, recurring revenue streams.

If Not Just Amazon Affiliate Account, Then What?

Let’s look at the math. If you rely solely on Amazon and affiliate programs alike, you are playing a volume game on hard mode. You are chasing thousands of clicks for $3 commissions. The smartest affiliates also sell the systems (Software as a Service) that power these products, like Funnelish.

Here is the fast comparison. Why should you care about Funnelish when you already have Amazon?

What is Funnelish?

Funnelish is a performance-focused sales funnel software for e-commerce. With Funnelish, you can create lightning-fast, high-converting checkout pages very quickly. It solves at least two problems that Amazon and generic website builders cannot:

Speed-of-Light Page Builder

Most WordPress or Wix sites load in 3-4 seconds. In 2026, that is an eternity. Funnelish pages load in under 1 second on mobile.

Imagine you are selling a viral TikTok posture corrector. You don't want a slow Add to Cart process. You want a single landing page where the user clicks once and buys. Funnelish’s drag-and-drop builder lets you create these direct-response pages without code.

Read more: Why Funnel Checkout Pages Outperform Shopify's Cart Checkout

Geo-Funnels (Multi-Language Automations)

This is the killer feature. Funnelish detects where the visitor is coming from and dynamically changes the page content. A visitor from Texas clicks your link? They see the page in English with prices in USD.

A visitor from Berlin clicks the exact same link? A geo-funnel automatically swaps the text to German and the currency to Euros. This instantly increases conversion rates for international traffic — traffic that Amazon often wastes if you don't have OneLink set up perfectly.

Simply put: It helps online sellers make more money by removing friction from the checkout process and increasing their average order value. For an affiliate, this is an easy sell because it literally pays for itself.

Now, let's see the economics behind SaaS affiliate marketing compared to Amazon.

Affiliate Showdown: Amazon vs. Funnelish

Feature

Amazon Associates (Physical)

Funnelish Program (Digital)

Commission Rate

1% – 4% (Average)

35% (Recurring)

Revenue Style

One-time payment. You sell, you get paid once.

Lifetime recurring. You sell once, you get paid every month forever.

Cookie Duration

24 Hours. (Blink and you miss it).

30 Days. (Plenty of time to convert).

Performance Bonus

None. (Unless you are a mega-influencer).

$500 – $1,000/mo bonus for 100+ active referrals.

Effort to Earn $100

Sell ~$3,500 worth of blenders.

Refer ~3-4 users to Funnelish.

Why This Math Wins

The magic word here is recurring.

With Amazon, every month starts at zero. You have to hustle to find new customers every single day. With Funnelish, every sale you made last month stacks on top of this month.

  • Amazon: You sell a barcode scanner for an e-commerce business. Price: $100. Commission: $4. You earn $4.00. Next month? You have $0.

  • Funnelish: You refer that same business owner to Funnelish to optimize their sales funnels. Commission: 35%. You earn ~$30 to $100. Next month? You earn another $30 to $100.

You do the work once, and the check clears every month as long as they use the software.

How to Execute a Hybrid Strategy

Don't abandon Amazon — leverage it.

  1. Write this guide: Create a post like "How to Build a 7-Figure E-commerce Brand in 2026."

  2. Use Amazon for hardware: Link the laptops, cameras, and lighting they need. (This captures the intent).

  3. Use Funnelish for growth: In your "Strategy" section, explicitly state: "Amazon isn't enough. To maximize profit, you need high-converting funnels. I use Funnelish."

This allows you to catch the easy clicks with Amazon and build a retirement-level income stream with Funnelish.

Affiliate Marketing Traffic Sources Beyond Google

In 2026, search engines are still king, but they are volatile. You need diversification here, too.

1. SEO (Search Engine Optimization)

This is the baseline. You need to write content that answers specific questions.

  • Long-tail keywords: Don't target "headphones." Target "best noise-canceling headphones for crying babies on planes."

  • On-page SEO: Use H2 and H3 tags. Optimize your images. Make your site fast.

2. YouTube (Second Biggest Search Engine)

YouTube is a goldmine for Amazon associates.

  • Video reviews: People want to see the product. Unbox it. Turn it on.

  • Description box: Put your affiliate links right at the top of the description. "Get this camera here: [Link]."

  • Trust: Video builds trust faster than text. If they like your personality, they will click your link to support you.

3. Social Media (TikTok/Instagram/Pinterest)

You cannot put clickable links in Instagram captions.

  • Bio link: Use a tool like Linktree or a custom landing page made with Funnelish on your site. "Link in Bio" is still the standard.

  • Stories: If you have enough followers, use the Link Sticker.

  • Pinterest: This is a visual search engine, not a social network. Create beautiful pins for Home Decor Ideas and link them to your blog posts containing Amazon links.

4. Email Marketing

Crucial warning: You cannot put Amazon affiliate links directly in an email. It violates the Operating Agreement.

Strategy:

  • Send an email teasing a new review. "I finally found a blender that doesn't break. Read the full review here."

  • Link to your blog post.

  • The user clicks to your blog, then clicks the Amazon link. This is compliant and safe.

Amazon's Operating Agreement is long, boring, and deadly serious. Here are the rules that trip people up.

  1. Disclosure statement: You must disclose your relationship with Amazon.

    • It must be "conspicuous." That means clear and obvious.

    • It must appear before the user clicks the link. Putting it in the footer is not enough.

    • Standard wording is "As an Amazon Associate, I earn from qualifying purchases."

  2. No сloaking: Do not hide the link. Users must know they are going to Amazon. Do not use Bitly unless you clearly label it. Using the amzn.to shortener provided by Amazon is the safest bet.

  3. No offline promotion: We mentioned this, but it bears repeating. Do not create affiliate links in PDFs, printed QR codes, or emails. The link must live on a publicly accessible URL (website or social media).

  4. Do not mention specific prices: Prices on Amazon change every hour. If you write "This is $20" and the user clicks and sees $25, they feel cheated. Amazon hates this.

    • Correct: "Check Price," "View Deal," or "Currently under $30" (risky, but better).

  5. Do not incentivize clicks: You cannot say, "Click this link to support the channel!" or "Click here to enter a contest." The user must click because they are interested in the product, not because they are doing you a favor.

  6. Trademark usage: Do not use Amazon's logo unless you use the specific banners they provide. Do not name your website "amazonbestdeals dot com." You cannot infringe on their trademark.

Advanced Analytics & Optimization

Once the traffic is flowing, you need to look at the data to evaluate the potential of your affiliate relationships.

Dashboard

With the Amazon Associates account dashboard, you gain access to a wealth of information.

  • Clicks vs. Ordered Items: This gives you your conversion rate. If you have 1,000 clicks and 0 sales, your content is misleading, or the product is out of stock.

  • Earnings per Click (EPC): This is the true metric of success. How much do you make every time someone clicks?

  • Link Type Report: See which specific links are performing.

Tracking IDs

You can create up to 100 unique Tracking IDs (e.g., besttech-header, besttech-sidebar, besttech-youtube).

  • Use different IDs for different traffic sources.

  • This allows you to see: "Oh, my YouTube channel converts at 4%, but my blog converts at 8%."

  • Without Tracking IDs, you are flying blind.

A/B Testing

Test your buttons.

  • Does "Buy Now" work better than "Check Price"?

  • Does a red button beat a yellow button? (Spoiler: usually yes, but test it).

  • Does a product grid work better than a list?

What's Next? Customize Your Affiliate Partnerships Business

The digital world moves fast. Here is how to ensure your Amazon site survives 2026 and beyond.

Voice Search and AI

People are asking Siri and Alexa, "What is the best dog food?" To rank for voice, your content needs to be conversational. Use Q&A schemas. Answer the question directly in the first paragraph.

Google Lens and Pinterest Lens allow users to snap a photo of a shoe and find it online. Ensure your product images are high-quality and have descriptive alt text.

Diversification is Survival

Again, do not build a business that relies 100% on Amazon.

  • Build an email list: Own your audience. If Google bans you and Amazon bans you, you still have your list.

  • Join other networks: Funnelish high-ticket affiliate marketing program.

  • Create your own product: The ultimate goal. Use Amazon to find out what your audience buys, then make a better version of it yourself.

Start Building Your Unique Affiliate Relationships in 2026

Mastering the Amazon Associates program is not about luck. It is about execution and understanding that you are a partner to the world's biggest store. You are the bridge between the customer's problem and Amazon's solution.

It is work. It requires writing thousands of words, testing hundreds of links, and analyzing spreadsheets of data. But the reward is true freedom. The ability to earn income from anywhere, at any time, simply by being helpful.

Start today. Pick your niche. Write that first review. And remember: expand to the high-ticket offers like the Funnelish affiliate program early, too. Don't leave money on the table.

The best time to plant a tree was 20 years ago. The second-best time is now. Go get your cut!

FAQs

How much do Amazon affiliates make?

There is no ceiling, but the floor is zero.

  • Beginners: $0 to $50 a month for the first year.

  • Intermediate: $1,000 to $3,000 a month. This usually requires 30,000+ monthly pageviews.

  • Super affiliates: $50,000+ a month. These are large media operations or massive influencers.

How do I qualify for the Amazon affiliate program?

You sign up instantly. However, to stay in the program, you must make 3 qualifying sales within the first 180 days. A qualifying sale is a sale to someone other than yourself.

How to sign up for Amazon affiliate program without a website?

You need a public platform. If you don't have a website (blog), you can use:

  • Funnelish to create one fast

  • YouTube Channel

  • Twitter/X Account

  • Instagram (Business Account)

  • Facebook Page (Business/Community Page)

You cannot sign up with just an email address. You must paste a URL into the application.

Is it free to become an Amazon associate?

Yes, 100%. If anyone asks you for a setup fee, run.

What is the Amazon affiliate program commission rate?

As of the 2025/2026 fee schedule (always subject to change):

  • Amazon Games: 20%

  • Luxury Beauty / Amazon Coins: 10%

  • Digital Music / Video: 5%

  • Physical Books / Kitchen / Automotive: 4.5%

  • Toys / Furniture / Home / Tools / Music Instruments: 3%

  • PC / PC Components / DVD: 2.5%

  • Televisions / Digital Video Games: 2%

  • Consoles / Grocery / Health / Personal Care: 1%

  • Gift Cards: 0%

How does the Amazon affiliate program work?

  1. Join: Create an account.

  2. Link: Use the dashboard to create Amazon affiliate links to products.

  3. Promote: Share these links on your site/socials.

  4. Track: Amazon tracks users who click.

  5. Earn: If they buy anything within 24 hours, you get a percentage.

  6. Paid: You get paid roughly 60 days after the end of the month via Direct Deposit.

How many followers for the Amazon affiliate program?

  • Amazon Associates: Zero. You just need a platform.

  • Amazon Influencer Program: This is a sub-program for social media stars. You need a meaningful following. Usually, this means >1,000 followers and — more importantly — high engagement rates.

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