DTC ecommerce platform
You buy the traffic. Funnelish makes every click pay.
More revenue from every ad you run. Funnels that continue the ad and load in about 0.4s, a checkout you own with order bumps and one-click upsells, subscriptions, smart payment routing and customer portals, on one platform, with or without Shopify.
No credit card required · Free migration · 0% of your revenue on every plan
The DTC math
The click costs the same.
Margin is made after it.
Meta, TikTok and Google bill for the click, not for what it turns into. Four numbers decide what each click earns, and with it your CAC, LTV and ROAS. Funnelish moves all four.
Conversion rate
How many clicks become buyers. Moved by pages that continue the ad, load at once and end in a checkout that asks for nothing extra.
Average order value
What each buyer spends. Moved by bundles, order bumps and one-click upsells while the buyer is still buying.
Approval rate
How many buyers who said yes actually pay. Moved by giving a declined card a second try on another gateway.
Fixed in Leak 05
Repeat rate
How often a buyer comes back without another click. Moved by subscriptions and a portal where skipping beats cancelling.
Raise them and the same ad spend returns more, and you can pay more for a customer than the brand bidding next to you.
Leak 01The landing page
My store theme is built for browsing. My ads need one path.
- A menu, a search bar and a row of related products give every buyer a way out of the offer.
- The ad told one story. The product page tells a different one.
- Every new angle waits on a theme edit or a developer.
The fix
Funnels and advertorials that continue the ad
Advertorials, listicles, quizzes and landing pages that pick up the ad’s hook and lead to one offer and one checkout. Build a page per angle the same day, from a template, from scratch or drafted by Funnelish AI.
The page builderI swapped my morning coffee for this. Here is what happened.
Home / Shop all / Greens
Daily Greens Powder
Choose a size
Add to cartYou may also like
Advertorial
I swapped my morning coffee for this. Here is what happened.
By Maya, customer since spring
- Offer
- Checkout
- Upsell
Leak 02Page speed
My page is still loading while the ad budget burns.
- You pay for the click whether the page shows up or not.
- On a phone, every moment of white screen sends a buyer back to the feed.
- Theme apps, widgets and scripts each add weight the buyer has to wait for.
The fix
Pages in about 0.4s, served from a global edge network
Full landing pages often load in about 0.4 seconds, served from the edge location nearest the buyer, with no theme apps adding scripts. More of the clicks you paid for see the offer.
How pages load this fast- Shopper's interest
- Funnelish page offer seen at 0.4s
- App-heavy page offer shown at 3.4s
Leak 03The checkout
I can’t touch my own checkout.
- The fields, the layout and the offers are whatever the platform allows.
- Real checkout control on Shopify sits behind Plus.
- Every redirect to another domain is a chance to lose the buyer and the UTM.
The fix
Your checkout, built like a page
Any field, any layout, one step or two, on your own domain. Order bumps anywhere in it, Apple Pay, Google Pay and PayPal, and the UTMs kept on every order. No Shopify Plus.
Bumps, upsells and the checkoutOrder summary
Daily Greens, 2-packSubscribe and save, every 30 days$59.00Add to your order
Leak 04Order value and repeat
They buy once, and I never see them again.
- A one-item order rarely covers what it cost to win the buyer.
- Right after paying, buyers are most willing to add more, and most stores show a thank-you page.
- Upsell and subscription apps each add a fee, a script and another dashboard.
The fix
Bigger first orders, and orders that come back
Bundles on the page, unlimited one-click upsells and downsells after payment, charged to the card on file, and subscribe and save sold in the funnel and billed on any gateway. Worked through on one order: $39.00 becomes $100.00, then renews at $53.10.
How the order grows, step by step
If yes
If no
Leak 05Payments
Good customers get declined, and I never see it.
- A soft decline looks just like a buyer who changed their mind.
- One gateway means one set of rules: a hold or a bad day stops every sale.
- Cards from every country go through the same account, wherever they come from.
The fix
Smart payment routing
A soft decline is retried on your next MID in the same checkout, before the buyer sees an error. Split volume across MIDs and route by country, currency, amount or card brand, on any PSP. On the Advanced plan, up to 0.3% per routed transaction, for the card vault that works across your MIDs.
Smart payment routingRetried on your next gateway, same checkout
The buyer typed the card once and saw one word: Paid.
Your routing rules
- CountryGermany, AustriaAirwallex
- CurrencyCADAuthorize.net
- AmountHigh-ticket ordersNMI
- Card brandAmexStripe
- Everything elseSplit volumeStripe + NMI
Leak 06Subscribers and support
Subscribers cancel when they only needed a skip. Support answers what a page should.
- Cancel is the only button they can find, so they press it.
- Skips, date changes and card updates arrive as support tickets.
- An expired card quietly ends a subscription that was working.
The fix
Customer portals that keep subscribers, and sell to them
A portal in your brand, 100% customizable, where skip, pause, swap and change date sit next to cancel, cards get updated before the renewal, and related offers are one click away, charged to the card on file. On the Advanced plan.
Customer portalsBilling
Renews automatically until cancelled. Cancel anytime from More.
Own it
Your checkout. Your customers.
Your data.
Everything that makes a DTC brand worth something stays with the brand.
Your domain
Pages and checkout run on your own domain, so the buyer never leaves your brand to pay.
Your customers
Every buyer and subscriber is yours, reached by email from your own domain and by SMS flows.
Your data
Revenue, conversion and AOV by funnel, offer, step and gateway, counted from your own checkout.
Your MIDs
Any MID, on any PSP, and you decide where volume goes.
Your tracking
Meta browser and server events counted once, with the UTMs kept on every order.
With or without Shopify
Keep Shopify as your back office with every order synced, or run standalone with ShipBob, ShipStation, AfterShip or Google Sheets.
Test more, win faster
Launch on Monday. Know your winner by Friday.
Paid traffic rewards the brand that tests the most angles. Funnelish shortens the loop from idea to verdict.
- Funnelish AI drafts the whole funnel. Describe the product or paste your store link: pages, copy, offers, checkout and upsells, ready to edit.
- A/B tests built in. Split pages, offers and checkouts without another tool, and send all the traffic to the winner.
- Numbers you can trust. Results by funnel, step and offer, with Meta browser and server events and UTMs on every order.
- Mon
- Tue
- Wed
- Thu
- Fri
- AFounder storyAdvertorialSplitPaused
- BThe coffee swapListicleSplitWinner, all traffic
- CFind your routineQuizSplitPaused
revenue processed
purchases completed
funnels launched
typical full landing page load
Figures as of September 2026
Proof
Brands that buy their traffic sell on Funnelish
Most ecom brands are losing money in Germany and don't even know it. Shopify pages? Converting at 1-3% Funnelish native landers? 5%+ easy
Shopify looks clean. Funnelish converts. One gives you aesthetics. The other gives you 10.29% cvr.
Choose wisely.
Kinda wild how many ppl in ecom still don’t know about Funnelish
Had a friend running a 2-3 mil a year brand on Shopify and they never even heard of it… if your biz is funnel centric and you’re not on funnelish, you’re just leaking $
Switching
Switching is the easy part
Your ads keep running and your current setup keeps selling until the moment you switch.
- 1
Start free for 14 days
Build and test on your real offer before you pay anything. No credit card required.
- 2
Free migration
Our team plans the move with you. Your current setup keeps selling until you switch.
- 3
Keep Shopify, or don’t
Keep it as your back office with orders and stock in sync, or go standalone.
- 4
First funnel live in an afternoon
Start from a template or let Funnelish AI draft it, then point your ads at it.
What it costs
Your revenue grows.
Your bill doesn’t.
Plans from $49 a month, and every fee sits next to the feature it pays for.
0%
of your revenue, on every plan
At any ad spend. Funnels, checkout, order bumps and one-click upsells are on every plan.
Up to 0.3%
per routed transaction
Smart payment routing, on Advanced. It pays for the card vault that lets one card be retried across your gateways.
Up to 0.5%
per managed subscription transaction
When Funnelish runs the renewal scheduler, retries, skips and plan changes. Subscriptions your own gateway bills carry no Funnelish fee.
FAQ
DTC on Funnelish, answered
What is a DTC ecommerce platform?
A DTC (direct-to-consumer) ecommerce platform is the software a brand uses to sell straight to its customers, with no retailer or marketplace in between: the pages, checkout, payments, subscriptions and customer accounts. Funnelish is a DTC ecommerce platform built for brands that grow with paid ads, so every part is there to make each click worth more: funnels and advertorials, a checkout you own, one-click upsells, subscriptions, smart payment routing and customer portals.
Do I need Shopify to run a DTC brand on Funnelish?
No. Funnelish runs on its own, with your own checkout and gateways, and sends orders to ShipBob, ShipStation, AfterShip or Google Sheets. If you use Shopify, keep it as your back office: every paid order, bumps and upsells included, syncs to your store as one order and stock updates.
Funnelish for ShopifyHow does Funnelish lower CAC on paid traffic?
By turning more of the clicks you already pay for into buyers. Pages load in about 0.4s, so fewer shoppers leave before the offer appears. Funnels continue the ad instead of dropping buyers on a storefront. The checkout asks only for what you need. When more clicks convert, each customer costs less to acquire, and native A/B tests with Funnelish AI help you find the converting angle sooner.
Page speedHow does Funnelish raise AOV?
With an offer at every step of the purchase: bundles and quantity breaks on the page, as many order bumps as you want anywhere in the checkout, unlimited one-click upsells and downsells after payment charged to the card on file, and subscribe and save. Worked through on one order, that takes $39.00 to $100.00.
How to increase AOVHow does Funnelish recover declined payments?
Smart payment routing retries a soft decline on your next MID in the same checkout, before the buyer sees an error. You can also split volume across MIDs and route by country, currency, amount or card brand, and rebills managed by Funnelish (gateway-agnostic) can be routed the same way. It is on the Advanced plan, up to 0.3% per routed transaction, which pays for the card vault that works across your MIDs.
Smart payment routingWhich gateways and payment methods can I use?
Any MID, on any PSP, plus PayPal, Apple Pay, Google Pay, BNPL and local payment methods where your PSP offers them. A MID we have not connected yet? Say so on your onboarding call and we connect it, through a PSP you already run or by building it for you, fast. Subscribe-and-save rebills can be managed by Funnelish on any MID, or held by the PSP itself.
SubscriptionsHow long does migration take?
Your first funnel can be live in an afternoon. The full move depends on how many funnels, products and subscribers you bring, and our team plans it with you for free. Your current setup keeps selling until you switch, and the 14-day trial lets you test on your real offer first.
What the move involvesWhat does it cost?
Plans start at $49 a month and Funnelish takes 0% of your revenue on every plan, at any ad spend. Two optional features carry a usage fee because we run infrastructure on every payment: smart payment routing, up to 0.3% per routed transaction, and gateway-agnostic subscriptions managed by Funnelish, up to 0.5% per transaction. Subscriptions held by your own gateway carry no Funnelish fee. Every plan starts with a 14-day free trial.
See plansMake more from every ad you run
Your checkout. Your customers. Your data. Start free for 14 days, or book a demo and bring your numbers.
4,600+ brands have processed $3.8B+ on Funnelish
No credit card required · Free migration · Cancel anytime