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Case Study: How We Built an Insanely Fast Blog at Funnelish (and ditched WordPress for Good)
08 August 2025
Anna

At Funnelish, we love speed. Not just in conversions, but in how fast we can build and ship ideas. But a year ago, our blog setup was… well, let’s say not built for speed.

The backstory

We were juggling VueJS, NuxtJS, and WordPress all at once.

This was a nightmare to manage:

  • Want to publish a blog post? ❌ A developer had to clear the cache.

  • Need to update a marketing page or fix a tiny typo on the homepage? ❌ Still needed a developer.

  • Every task, big or small, meant dealing with a web of 5–7 different technologies.

And despite all that complexity? The blog was slow. Not just “a little laggy” slow. Disastrously slow.

Our Goals

We sat down and asked: What should the perfect blog platform look like?

Here’s what we wanted:

✅ Easy to build a home website - no dev required for small updates.

✅ Reusable, expandable, and shareable components - Headers, footers, sections - you name it.

✅ SPEED - We wanted it lightning-fast, without the weight of multiple tech stacks.

✅ Simplicity - No more mixing 7 technologies just to publish a post.

The Decision

We looked everywhere for a platform that could meet those goals. We couldn’t find one... So, we built our own.

Our new Funnelish Platform (part of our upcoming Funnelish v2) is:

  • Easy enough for marketing to update without touching code.

  • Powered by the same engine as our upcoming v2 page builder.

  • A testing ground for our new tools before rolling them out to customers.

  • Available for our users to create blogs for their eCommerce stores - perfect for building long-term SEO traffic.

The Journey

It wasn’t magic overnight.


The process was long, painful, and full of back-and-forth. We made minor, gradual improvements, until it was perfected.

The Results

The result? An insanely fast, easy-to-manage, and future-proof blogging platform that works exactly how we want it to.

  • Page load speed: Ridiculously fast. 🚀

  • Marketing independence: No more dev bottlenecks.

  • Scalability: Build unlimited blogs for any purpose.

  • SEO-ready: Designed to rank and perform.

What’s Next?

This isn’t just for us.


When Funnelish v2 launches, our users will have access to the same blazing-fast blog builder ready to fuel their eCommerce growth.

What is Funnelish v2?

Funnelish v2 is a complete upgrade to how to build, manage, and scale your eCommerce business. It's faster, and packed with powrful features designed for growth.

  • Blazing-fast blogs for long-term SEO growth.

  • Fully integrated stores built right inside Funnelish.

  • Customer portals to boost retention and lifetime revenue.

  • Subscription management directly from Funnelish - no third-party tools needed.

  • A modern editor with new elements that make designing pages faster and more efficient than ever.

  • Gateway pools - Automatically route payments across multiple gateways to maximize approval rates and minimize failed transactions.

Funnelish v2 is built to give you speed, simplicity, and scalability - all in one platform.

Want in early?


Join Funnelish today and get ready! v2 is coming soon.

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