In this article, we are going to explain the newly introduced tool by Facebook used to measure your iOS 14 devices, how does it work, and how you can use it to track your ClickFunnels’ e-commerce funnel with a just few clicks!
The new Apple rules related to “tracking” have interfered with the way Facebook advertising used to work. Therefore, Facebook has come out with this analytics tool that is meant to help you track essential events.
The key difference is that by enabling Conversions API, all the information will be directly transferred from your server to Facebook servers.
Conversions API DO NOT replace Facebook Pixel Helper, but rather work in addition to assure you 100 accuracy of your campaigns.
This is something we do recommend, since enabling it will offer you 100% accuracy when tracking the campaigns for your ClickFunnels’ funnel and much more.
More benefits of using Conversions API would be
Since ClickFunnels’ itself does not support that, you can use Funnelish to enable Conversions API for your ClickFunnels’ funnel. With only a few clicks, you will be able to have 100% accuracy of tracking on iOS 14 devices, and so you will be in full control of your advertising campaigns.
Here is all you need to do to enable Conversions API on your ClickFunnels’ funnel:
You can then select which events you want or not to track. By default, you can track all of these events and that should work very well for most of the sales funnels.
That’s it! In just 3 steps and a few clicks later, your ClickFunnels’ e-commerce funnel is now fully supporting the Facebook Conversions API and you can successfully track your campaigns.