If you’re operating an eCommerce business, you may know that clickbaity ads times are a long time gone, and you must now have a clear retargeting strategy to make your visitors convert.
Retargeting allows you to re-follow up with the visitors that showed interest in your product or brand.
To create a successful retargeting strategy, you must be firstly aware of the journey your customer takes from discovering your brand to buying your product, and then carefully choose where and how do you place a retargeting add in order to make them convert.
To simplify this, you can choose to retarget your ads to people who interacted with your brand. At this point, they are already aware that you exist as an option for their needs; Now you must show them why you are the BEST option on the market. You can do that with some extra product benefits, showing them other customers reviews, etc.
There are numerous types of retargeting strategies advertisers use. Let’s have a look at the most common ones allowed by most advertising platforms;
Sales funnels are already known to out-perform traditional eCommerce stores due to their structure, offers and flow. However, if you want to scale-up your sales funnel, you still need to have in place a correct retargeting strategy.
We put together a successful retargeting strategy, which can easily be adapted and customized to fit your sales funnel;
Stage 1 – Strong Advertorial
Create a warm-up advertorial. This kind of piece should mainly focus on offering information and teaching the audience about your product.
RETARGET the audience who engaged with your advertorial and read throughout it, or also moved to the next step without purchasing yet.
Stage 2 – Landing page
You can now create a landing page for people who engaged with your advertorial. You should showcase your main offer here, and optimize the whole copy and flow to convert.
At this point, you can either collect leads if it makes sense for your business logic, or send the people straight to the checkout.
RETARGETING – If someone dropped out of Stage 2, then you can bring them back to a separate funnel with a discount applied on the main offer. Your copy and offer must resonate with the main offer but not be THE SAME.
There is no point in bringing them to the same funnel, hence the new funnel must be even better optimized and emphasise on something like More Savings, or Something Extra!
Other retargeting tricks with Funnelish
The email must look genuine and not sound formal. You can write anything like “Hey, we noticed you faced some issues getting your order through.. Here’s an XYZ discount as an apology for the inconvenience”.
Such emails tend to perform better when sent through a SMTP, rather than through massive CRM platforms such as Klaviyo, etc.