eCommerce

Funnels aren't just sales tools anymore - they're the backbone of modern online businesses. They connect you with your audience, nurture relationships, and turn visitors into loyal customers.

That’s why we completely rebuilt Funnelish from the ground up.

With Funnelish v2, you don’t just build funnels; you create full eCommerce experiences. Faster, smarter, and more flexible than ever, it’s designed to help your business grow without limits.

💳 Gateway pools: smarter payment routing

Gateway pools put you in control of every transaction by automatically routing payments through the gateway that works best for each situation. The result? Higher authorization rates, fewer failed checkouts, and reduced fees.

💳 Right now, this feature is only available with Credit Card processors only.

Automatic payment re-routing

Conditions you can set up include:

• Transaction declined – retry through another gateway to save the sale.

• Split-volume – distribute load across processors to manage limits and risk.

• Product type – send digital, physical, or subscription products through different gateways.

• Tags – flag “high-risk” or “priority” products for special handling.

• Card brand – route Visa, Mastercard, Amex, etc. to specific processors.

• Currency – process orders in the most efficient local gateway.

• Regions – ensure buyers use gateways that work best in their country.

• Amount – assign gateways by order value (e.g., high-ticket purchases through lower-fee processors).

Instead of losing revenue to failed payments, Funnelish Gateway Pools maximize approvals and save more sales.

📝 Funnelish built-in blogs

Funnelish v2 lets you create a dedicated blog for your funnel or store using a built-in blog editor, no third-party apps needed. This makes it easy to share content, engage your audience, and drive more organic traffic to your products.

SEO friendly blogs

All you need in one go:

• Blog posts - Create and publish posts directly from Funnelish.

• Blog pages - Design dedicated blog pages with the same builder you use for funnels.

• Categories - Keep content organized and easy to navigate.

• SEO-friendly setup - Build to help your content rank and drive organic traffic.

📖 Read our full case study on how we rebuilt our entire website from the ground up using Funnelish’s own blog editor.

🔁 Funnelish shared components

Maintain brand consistency and save hours of work with shared components. You edit once, and it automatically applies to all the funnels/stores/blog pages using that component.

Centralized editing

Making the most out of shared components:

• Reusable elements - Create headers, footers, or promo sections once and use them across multiple funnels.

• Update once - And changes automatically apply everywhere it's used.

• Time-saving consistency - No more repetitive edits across dozens of funnels.

📊 Improved A/B testing for smarter eCommerce flows

Testing variations is now easier than ever with Funnelish:

New Funnelish A/B testing experience

• Easier management - Organize and track your split tests without extra hassle.

• Filter active/inactive variants - Instantly see which variants are running or paused.

• Kill or promote a variant - Quickly remove under-performers or push winners live.

🛒 Improved products functionality

Product management has been redesigned for efficiency and better merchant and end-customer experience alike.

• Improved workflow - Faster and more streamlined product setup.

• Product titles and COGS - Add formatted, descriptive titles that display on your site without messing your gateway processing; Track profitability by inputting your product costs, with more reporting features on the way.

🌍 Easier geo-funnels navigation

Managing multi-geo funnels is now simpler than ever.

• See which geo-location you're editing - View it in real time as you work.

• Switch between geo's - Instant switch without returning to the main funnels folder.

• Re-assign the geo-location - Update it directly from within the funnel itself.

🖌️ New page builder experience for maximum flexibility

The Page Builder is the centerpiece of Funnelish V2. Instead of scattered improvements, we’ve rebuilt it from the ground up with powerful new elements, advanced customization, and smoother workflows. Here’s what’s new:

1. Repeater - Duplicate and display repeating patterns of content, perfect for product lists or feature showcases, and when combined with data binding, it can automatically pull in dynamic data (like products, reviews, or posts) without manual updates.

   

Funnelish repeater element

The Repeater is especially powerful when you’re working with content that updates often or exists in large sets.

For example, you can use it to automatically display your full product catalog, pull in customer reviews, or showcase blog posts, all styled consistently. Instead of manually duplicating elements, the Repeater handles the layout for you, keeping everything uniform and dynamically updated as your data changes.

2. Carousel - Add smooth, interactive media or content carousels to highlight products, testimonials, or galleries.

Carousels are perfect for showcasing multiple items (videos, images) in the same space, keeping your pages engaging while saving valuable screen real estate. This element has also improved the mobile swiping experience drastically.

New Funnelish editor features

1. Multi-state elements & interactions - You now have multi-state control over elements; Define how they look and behave in different situations (hover, active, hidden, etc.). States can be toggled by clicks, hovers, or other triggers, giving you precise control, without custom code.

Pair this with interactions and action sequencing to chain events together.

Example: A button cold switch an element's state, open a popup, and smoothly scroll to another section - all in one sequence.

Together, these features let you build dynamic, interactive experiences directly inside the editor.

2. Data binding - One of the biggest upgrades of Funnelish v2 is data binding. You can now bind almost anything - text, buttons, repeaters, carousels, even images - to dynamic data.

   Examples:

   • Display product images automatically directly inside image elements.

   • Pull customer or funnel data into text blocks.

   • Auto-update repeaters or carousels without touching code.

   This means your pages stay dynamic and always up to date.

3. Fully customizable product presentation - With data binding, product lists are no longer rigid templates.

You can design fully customizable product presentations: unique product cards, upsell blocks, shipping insurance, or pricing tables.

Sample product selection achievable with customizable product lists & data binding

4. Liquid - With Liquid, you can pull in product details, customer information, or custom funnel data, conditionally show or hide content, and build highly personalized experiences - all without needing to write complex code.

Examples:

Access dataset fields:

{{ blogPage.name }}

(On a blog page, this outputs the page title; On other page types, it outputs nothing).

Using default values:

{{ blogPage.name | default: "No name" }}

(If the field is empty or missing, it shows the fallback value).

Formatting text:

{{ blogPost.author_name | upcase }}
{{ blogPost.name | downcase }}
{{ blogPost.seo_title | capitalize }}

(Control how text appears (uppercase, lowercase, or capitalized).

Numbers and prices:

{{ product.price | prepend: "$" }}
{{ allProducts[0].display_price | append: " USD" }}

(Automatically format prices for display).

Liquid is perfect for creating dynamic, data-driven pages that adapt automatically to your audience and your funnel setup.

5. Full responsiveness - Almost every property of an element - from margins and shadows to font sizes and spacing - can have different values depending on the device without hiding/re-adding that element.

   Let's see it in action:

   

   Headline having different background on desktop, tablet, mobile

6. Custom code - Still available and more efficient, but you’ll rarely need it thanks to the new builder.

✨ Improved Funnelish editor elements:

1. Buttons - More styling options with gradients, shadows, hover effects, and advanced customization.

2. Text elements - Now with full icon support and better typography tools, giving you more design freedom.

3. Media - Direct integration with Pexels lets you add high-quality stock images instantly.

4. Saved colors - Quickly access your brand colors across elements to maintain consistency and speed up design.

🚀 Your funnels just got an upgrade

Funnelish v2 isn’t just an update - it’s a transformation of how you build funnels and grow your online business. With more flexibility, built-in blogging, shared components for active editing, smart payments routing, smooth A/B testing, and advanced customizations, you can move faster and focus on what matters: scaling your sales.

👉 Funnelish v2 is live now. Log in today and start building your next high-converting funnel with all the new tools at your fingertips.