Shopify alternative
The Shopify alternative for brands that buy their traffic
A store theme is built for browsing. Your ads need one offer, a checkout built for that offer and an upsell after the payment. Funnelish runs that whole path on your domain and gateways, sends every order to your 3PL, and takes 0% of your revenue.
Free migration · 0% of your revenue · With or without Shopify
The same product, sold two ways
Apple cider gummies$29.00
Pomegranate gummies$24.00Why brands search
What you are really looking for
Most brands searching for a Shopify alternative are happy with Shopify as a store. They have outgrown it as the place their ads land.
“One checkout for every product is costing me sales.”
A single shared checkout cannot adapt to the offer. You want a different checkout for each product and offer, with its own fields, bumps and layout, and on Shopify even one custom checkout means Plus.
Checkout control, compared“My fees and app bills grow with every order.”
A third-party gateway fee on top of processing, then an app for upsells, one for subscriptions and one for bundles.
What you pay here“I want to own the path from ad to order.”
A page per ad angle, your domain, your gateways and your customer data, with no theme between the ad and the checkout.
Three ways to switch
Compared
Shopify vs Funnelish, honestly
Shopify is an excellent store. Funnelish is built for the path a paid click takes. Here is where each one is strong, so you can pick the right tool for each job.
What Shopify does well
- Catalogue and collections
- Theme storefront
- App ecosystem
- Fulfilment and back office
| Area | Shopify | Funnelish |
|---|---|---|
| Storefront and catalogue | Shopify’s strengthBest in class. Themes, collections, search and a catalogue of any size, built for shoppers who browse. | Funnel pages built around one offer per ad angle. Browsable Funnelish stores are coming soon; until then, keep Shopify for the catalogue. |
| Checkout control | One shared checkout for every product, the same steps for a $19 impulse buy and a $300 bundle. Changing its information, shipping and payment steps needs Shopify Plus, from $2,300 a month. | Unlimited checkouts on every plan, on your own domain. Every product and offer gets its own: its fields, its layout, its bumps, one step or two. A checkout built for the offer it sells is where conversion rate and AOV come from. |
| Upsells and bumps | Added through apps from the Shopify App Store, each with its own bill and its own script. | Order bumps anywhere in the checkout and unlimited one-click upsells and downsells after payment, built in on every plan. |
| Subscriptions | Added through a subscription app, from Shopify or a third party. | Built in on every plan. Held by your own gateway with no Funnelish fee, or managed by Funnelish (gateway-agnostic) on any gateway for up to 0.5% per transaction. |
| Customer portals | Customer accounts are built in. Subscription self-serve comes from the subscription app. | A 100% customizable portal: skip, pause, swap, update a card, and accept offers in one click. On Advanced and up. |
| Payment gateways and routing | Shopify Payments, or one third-party card gateway at a time. | Any MID, on any PSP, side by side. Smart payment routing retries a soft decline on another MID, on Advanced, for up to 0.3% per routed transaction. |
| Fees on your orders | No Shopify transaction fee with Shopify Payments. With a third-party gateway, 2%, 1%, 0.6% or 0.2% of each order, depending on your plan. | 0% of your revenue, on every plan. You pay your gateway’s own rates. |
| Page speed | Solid hosting. Real speed depends on the theme and on every app script it loads. | Full landing pages often load in about 0.4 seconds, served from a global edge network, with no app scripts. |
| Who it is for | Brands that sell a catalogue to shoppers who browse, search and come back on their own. | Brands that grow with paid ads and need every click to land on one offer, one checkout and an upsell. |
Looking at Shopify Plus for checkout control? Every Funnelish plan includes it, with unlimited checkouts instead of one shared one, so Funnelish works as a Shopify Plus alternative for the checkout, with or without Shopify. Shopify Plus pricing: Shopify, November 2026.
Measured
What the top brands on Funnelish measure
Checkout, upsells and card payments for the top 10% of brands by revenue on Funnelish, measured over the two years to November 5, 2026, with bots removed.
| Figure | US | UK | Canada | Australia | Mexico |
|---|---|---|---|---|---|
| Checkout conversion rate¹Human visitors only, so a floor | at least10.1% | at least13.1% | at least10.2% | at least12.5% | at least6.9% |
| Buyers taking a one-click upsell²Top tenth of brands, then the top quarter, then every buyer in the market | top tenth42.4%top quarter 32.4%every buyer 23.5% | top tenth45.4%top quarter 28.8%every buyer 21.4% | top tenth54.3%top quarter 39.0%every buyer 32.7% | top tenth43.7%top quarter 29.7%every buyer 22.1% | every buyer22.1% |
| AOV lift from upsells²Top tenth of brands, then the top quarter, then every buyer in the market | top tenth+53.2%top quarter +37.6%every buyer +32.1% | top tenth+79.2%top quarter +40.5%every buyer +17.4% | top tenth+113.4%top quarter +39.7%every buyer +39.5% | top tenth+60.5%top quarter +41.5%every buyer +24.6% | every buyer+21.0% |
| Card payments approved³Card checkout sessions that ended paid | 91.7% | 87.7% | 90.4% | 84.7% | Not published⁴ |
Against Shopify’s published case
Shopify’s upsell case is one brand, in 2020: 30% of buyers took the offer and AOV rose 25%. Across every US buyer of the top brands on Funnelish, upsells lift AOV 32.1%. The top tenth of brands lifts AOV +53.2% or more in every market ranked, over twice that case.
Source: Shopify, 2020
- Checkout conversion rate (checkout page to order), human visitors only (visible bots removed, so a floor), the top 10% of brands by revenue, two years to November 5, 2026.
- Buyers taking a one-click upsell and the lift in average order value across all buyers, the top 10% of brands by revenue, two years to November 5, 2026; the top tenth and top quarter rank those brands within the market, and the last figure is across every buyer in the market.
- Card checkout sessions that ended paid, the top 10% of brands by revenue, two years to November 5, 2026.
- Not published for Mexico: local bank and wallet redirects run through the card gateway there, so a card figure cannot be separated.
Your setup, your pace
Three ways brands use Funnelish instead
Leave Shopify completely, keep it as the back office, or move one funnel at a time. All three start with the same free trial.
01Fully standalone
Run the whole business on Funnelish
Funnels, checkout, upsells, subscriptions, customer portals and payments run on Funnelish, on your own domain and your own gateways. Every paid order goes to ShipBob, ShipStation, AfterShip or Google Sheets. Browsable Funnelish stores are coming soon.
How orders reach your 3PLFunnelish stores
- Ad traffic
- Funnelish funnels
- Checkout and upsells
- Funnelish
- Payments
- Your gateways
- Fulfilment
- Your 3PL
- Catalogue storefront
- Funnelish stores, soon
02Keep Shopify as the back office
Shopify for the store, Funnelish for the ads
Shopify keeps the catalogue, the theme and fulfilment. Your paid traffic lands on Funnelish funnels, and every paid order, bumps and upsells included, syncs to Shopify as one order, with stock in step.
- Ad traffic
- Funnelish funnels
- Checkout and upsells
- Funnelish
- Payments
- Your gateways
- Fulfilment
- Shopify
- Catalogue storefront
- Shopify
03Migrate in stages
Move one funnel at a time
Start with one product and one ad angle. Migration is free on every plan, and your theme stays live and keeps selling while the first funnels run next to it. Move the rest of your traffic when the numbers say so.
- New ad angles
- Funnelish funnels
- Existing traffic
- Your theme, for now
- Payments
- Your gateways
- Fulfilment
- Unchanged
- Catalogue storefront
- Unchanged
Fees
Shopify transaction fees, and what you pay here
The fees that grow with your sales are the ones worth checking first. Here is each one, side by side.
On Shopify
- Third-party gateway fee
- 2%, 1%, 0.6% or 0.2% of each order, depending on your plan, on top of your gateway’s processing. No Shopify transaction fee when you use Shopify Payments.
- Checkout control
- Shopify Plus, from $2,300 a month, and still one checkout shared by every product.
- Upsells, subscriptions, bundles
- One app each, each billed monthly, some priced on a share of your orders.
On Funnelish
0%
of your revenue, on every plan, at any ad spend
- Any MID
- Your PSPs and merchant accounts at their own rates, with no surcharge from us. A MID we have not connected yet? Say so on your onboarding call and we connect it, through a PSP you already run or by building it for you, fast.
- Unlimited checkouts, bumps and upsells
- On every plan, on your own domain, one checkout per offer if you like. No app bills for them.
- Optional, with the reason
- Smart payment routing, up to 0.3% per routed transaction, pays for the card vault that works across your gateways. Gateway-agnostic subscriptions managed by Funnelish, up to 0.5% per transaction, pay for the billing engine. Subscriptions held by your own gateway: no Funnelish fee.
Keeping Shopify as the back office? Orders paid through your Funnelish checkout don’t go through Shopify’s checkout, so Shopify’s third-party transaction fee doesn’t apply to them.
Every usage fee, and why it existsWhat a lift is worth on your volume
revenue processed
purchases completed
funnels launched
typical full landing page load
Figures as of September 2026
Proof
Brands that buy their traffic sell on Funnelish
Shopify looks clean. Funnelish converts. One gives you aesthetics. The other gives you 10.29% cvr.
Choose wisely.
Most ecom brands are losing money in Germany and don't even know it. Shopify pages? Converting at 1-3% Funnelish native landers? 5%+ easy
Switching
Switching is the easy part
Your ads keep running and your store keeps selling until the moment you switch.
- 1
Start free for 14 days
Build and test on your real offer before you pay anything. No credit card required.
- 2
Free migration
Our team plans the move with you, on every plan: funnels, gateways and subscriptions.
- 3
Keep your theme live
Your store keeps selling while the first funnels run next to it. Nothing switches off until you say so.
- 4
First funnel live in an afternoon
Start from a template or let Funnelish AI draft it, then point one ad set at it and compare.
FAQ
Shopify alternatives, answered
Is Funnelish a Shopify alternative?
Yes, for brands that grow with paid ads. Funnelish runs the path a paid click takes: funnel pages, a checkout on your own domain, order bumps, one-click upsells, subscriptions, customer portals and payments on your own gateways, with orders sent to ShipBob, ShipStation, AfterShip or Google Sheets. It takes 0% of your revenue. Browsable Funnelish stores are coming soon, so a brand that needs a catalogue storefront today keeps Shopify as the back office and runs its paid traffic on Funnelish.
Three ways brands use FunnelishIs Funnelish a Shopify Plus alternative?
For the checkout, yes. On Shopify, changing the information, shipping and payment steps of checkout needs Shopify Plus, from $2,300 a month. Every Funnelish plan includes unlimited checkouts on your own domain, one per product or offer if you like, each with its own fields, layout, order bumps and one-click upsells, with or without Shopify. If you rely on Plus for more than the checkout, keep it for that part and run your paid traffic through Funnelish.
Bumps, upsells and the checkoutHow many checkouts can I build on Funnelish?
As many as you have offers. Shopify gives every product the same shared checkout, so a $19 impulse buy and a $300 bundle go through identical steps. On Funnelish each product, offer and ad angle can have its own checkout: its own fields, layout, order bumps, trust elements and payment methods, built in the page builder and split-tested like any other page. A checkout shaped around one offer carries a higher order value than one shared by all of them, and leaves the conversion rate to the quality of your offer rather than to a layout you cannot change.
How Funnelish raises AOVDo I lose my storefront if I leave Shopify?
Only if you want to. Browsable Funnelish stores are coming soon. Until then you have two good options: keep Shopify as your store and back office with every Funnelish order synced to it, or run standalone on funnels, which suits brands whose sales come from ads to a few hero offers.
Funnelish storesWhat happens to my orders and fulfilment?
Run standalone and Funnelish sends every paid order, bumps and upsells included, to ShipBob, ShipStation, AfterShip or Google Sheets. Keep Shopify and each order syncs to your store as one paid order with stock updated, so your team ships exactly as it does today.
Orders and fulfilmentCan I keep my domain?
Yes. Funnel pages and checkout run on your own domain, for example try.yourbrand.com and checkout.yourbrand.com, so buyers never leave your brand to pay and your UTMs stay on every order. If Shopify keeps your main domain, Funnelish runs on a subdomain next to it.
What about my Shopify apps?
Most of the jobs those apps do are built into Funnelish: pages, order bumps, one-click upsells, subscriptions, customer portals, A/B tests and analytics. For the rest, connect the tools you already use, such as Klaviyo for email and Meta browser and server events for tracking.
Every integrationHow much does Funnelish cost?
Plans start at $49 a month and Funnelish takes 0% of your revenue on every plan, at any ad spend. Two optional features carry a usage fee because we run infrastructure on every payment: smart payment routing, up to 0.3% per routed transaction, and gateway-agnostic subscriptions managed by Funnelish, up to 0.5% per transaction. Subscriptions held by your own gateway carry no Funnelish fee. Every plan starts with a 14-day free trial.
See plansHow long does migration take?
Your first funnel can be live in an afternoon. The full move depends on how many funnels, products and subscribers you bring, and our team plans it with you for free. Your current store keeps selling until you switch, and the 14-day trial lets you test on your real offer first.
What the move involvesGive your ads a path built for them
Funnels, a checkout you own and upsells after the payment, on your domain and gateways. Start free for 14 days, with or without Shopify.
4,600+ brands have processed $3.8B+ on Funnelish
No credit card required · Free migration · Cancel anytime