Smart payment routingMulti-gateway payment orchestration with gateway and MID cascading

Approve more payments. Keep more revenue.

Every declined card is an ad click you already paid for. Smart payment routing sends each payment to the gateway most likely to approve it and cascades soft declines to your next gateway or MID before the shopper sees an error. Renewals route too, so subscribers stay subscribed.

  • Multi-gateway routing
  • Gateway and MID cascading
  • No single point of failure
  • Gateway-agnostic rebilling
Trusted by DTC brands since 2017

4,600+ brands have processed $3.8B+ on Funnelish

Transparent pricing: up to 0.3% per routed transaction, because the card is stored in a secure vault that works across gateways, and we pay for that vault on every routed payment. 0% of your revenue otherwise. On the Advanced plan, for cards on any MID. See plans

Smart routing

When a gateway fails, your revenue doesn’t

Set your rules once. Funnelish routes every order, upsell and renewal to the right gateway and MID, and cascades soft declines to the next one.

Multi-gateway routing

Each payment goes to the PSP most likely to approve it, by country, currency, card brand, amount or product.

Gateway and MID cascading

Soft declines cascade to the next gateway or MID before the shopper sees an error. One card form, one charge.

MID load balancing

Split volume across MIDs by %, so no single merchant account carries all your revenue.

Gateway-agnostic rebilling

Renewals rebill on any connected gateway. If a PSP bans or closes your account, subscribers keep their plan.

Free 14-day trial · No credit card · Any MID, any PSP

Peak days and account holds

Stop relying on one gateway or MID

Split peak-day volume across accounts and ramp new MIDs gradually. Your second gateway is already approved and taking traffic, so an account hold or freeze doesn't stop sales.

Split big sale days

Black Friday orders go to two gateways, not one. Less pressure on each account.

Ramp a new MID safely

Send it a small share of orders first. Raise it once approvals hold.

Cascading takes over

If one account pauses, orders cascade to the next gateway. Your ads keep selling. Why Stripe pauses accounts

Set up in minutes. Your checkout stays the same.

Routing rules

Your own orchestration rules

Pick a default gateway under Settings, then add rules for declines, volume splits, currency, customer location or region, order amount, card brand and product. Change them anytime without touching the checkout.

Raise auth rates

Cascade soft declines

When the first gateway soft-declines, the payment cascades to the next gateway or MID in line.

Handle peaks

Split volume

Send a fixed share of orders to a second account. Ramp a new account up gradually.

Sell abroad

Route by country and currency

Send each market to the account that acquires there. Pairs with local funnels.

Cut fees

Route by card brand

Send Amex to the account that has it enabled, or charges least for it.

Protect margin

Route by order amount

Send big tickets to a high-limit account. Keep small ones where approvals are highest.

Route anything

Route by product type or tag

Keep subscriptions on one account and one-time orders on another.

MID health

Keep every merchant account healthy

Processors watch each MID's volume, declines and disputes. Spread the load so no single MID carries everything, and see each account's fail rate, so one weak MID never drags down your auth rates.

  • Balanced load. Split volume by %, so no MID carries a whole spike.
  • Clean account profiles. Keep subscriptions, one-time orders or a product line on their own MID.
  • Fail rate per MID. Analytics shows purchase fail rate by gateway. How to read it
  • Rebalance in minutes. Change a split or a rule. The checkout stays the same.

Gateway-agnostic rebilling

Rebill subscriptions on any MID

Half of subscription churn comes from failed card payments. Renewals follow your routing rules and cascade to another gateway before any dunning email goes out, so subscribers you never meant to lose keep their plan.

  • Every renewal routes. Managed subscriptions follow your rules each cycle.
  • Switch gateways, keep subscribers. Renewals keep running when you change your setup.
  • Recurring on its own account. Keep subscription and one-time risk apart.
  • Subscribers fix the rest. Card updates, skips and pauses in the customer portal.

26.3%

What retries alone recover. Retries recover about one declined renewal in four: 26.3% of managed renewals declined on the first attempt were paid on a later retry.

Managed renewals on card gateways, last 90 days to November 6, 2026. Not a smart payment routing figure.

Cross-border payments

Foreign cards, approved like local ones

Cross-border cards get more soft declines. Route each market to a gateway that acquires locally, in that currency, and lift auth rates abroad.

  • Route by country. UK cards to a UK-acquiring account.
  • Route by currency. EUR payments to the account set up for EUR.
  • Local methods alongside. iDEAL, Bancontact, Klarna and SEPA on the same checkout.
  • Localized funnels on one URL. Language, currency and offer per market with local funnels.

Compare

Payment orchestration built into the checkout

Payment orchestration platforms route payments too, but you integrate them yourself. In Funnelish it's part of the funnel.

Smart payment routing compared: orchestration platform, Funnelish and a single gateway
Orchestration platformFunnelishOne gateway
Cascade soft declines to another gateway or MIDYes: YesYes: Yes, same card formNo: No
No single point of failureYes: YesYes: Yes, second gateway already liveNo: No
Route by country, card, amount, productYes: YesYes: Yes, no codeNo: No
SetupNo: Developer integrationYes: A few rules in settingsYes: Done
Checkout, upsells, subscriptionsNo: Separate toolsYes: Built inNo: Separate tools
CostNo: Platform fee + gateway feesYes: Up to 0.3% per routed payment + gateway feesYes: Gateway fees

Orchestration platforms vary by vendor and plan. More on what slows a paid-traffic checkout in Shopify checkout optimization.

FAQ

Smart payment routing, answered

What is smart payment routing?

Smart payment routing sends each card payment to the payment processor (PSP) and merchant account (MID) most likely to approve it, using rules you set, and retries a declined payment on a backup. In Funnelish you connect two or more card MIDs, on any PSP, pick a default and add rules by declined transaction, volume split, currency, customer location or region, order amount, card brand, product type or product tag. You find payment routing under Settings.

Routing guide
Can one customer's payments use different PSPs or MIDs?

Yes. Each charge follows your rules, so a customer's main order, one-click upsell and later renewals can run on different processors or merchant accounts. The customer only sees one checkout.

What happens to subscriptions if a PSP bans or closes my account?

Managed subscriptions keep renewing. Move the default to another connected MID and rebills run there from the next billing date. Subscriptions held inside a gateway's own billing system can't move this way.

Managed subscriptions
How is it different from payment orchestration?

Payment orchestration is the wider category: one layer that connects several gateways, fraud tools and payment methods. Smart payment routing is the part that decides where each charge goes. Funnelish builds it into the checkout, so there is no separate platform to integrate.

What are cascading payments?

Cascading, also called payment failover, passes a declined payment to the next gateway or merchant account (MID) in line, so one processor's soft decline doesn't cost you the sale. In Funnelish this is the Transaction declined rule. The shopper types the card once and sees one attempt.

Which MIDs can route?

Card payments route on any MID, and you need at least two card MIDs connected. Checkout.com and Razorpay connections can't join a routing setup yet. If that is where your MID sits, or it is one we have not connected at all, say so on your onboarding call and we connect it, through a PSP you already run or by building it for you, fast. High-risk MIDs connect the same way, often through Authorize.net, which works with a wide range of acquirers.

Card payments
Does routing work with PayPal, Klarna or iDEAL?

No. Routing covers card payments only. PayPal, Klarna, iDEAL and other methods stay on the same checkout as usual. They just aren't routed between gateways.

Add payment methods
Can I use Apple Pay and Google Pay with routing?

Apple Pay and Google Pay run through Stripe. If your routing setup doesn't lead with Stripe, Funnelish flags it, so you choose between routing and wallets for each funnel.

Express checkout
What does a "do not honor" decline mean, and can routing recover it?

"Do not honor" is a generic decline from the card issuer that gives no reason. It often hits genuine buyers, especially on cross-border payments. With a Transaction declined rule, the payment is retried on your backup gateway, where a different acquiring bank may approve it.

Failed and declined payments
Will the customer be charged twice?

No. The backup gateway only runs after the first one declines, so the shopper sees one card form and one attempt, and pays once.

Which declines can't be recovered?

Hard declines: insufficient funds, expired or invalid cards, and cards reported lost or stolen. They decline on every gateway, so the shopper needs another card or payment method.

Can I use two Stripe accounts?

You can, but two Stripe accounts usually decline the same cards. Put your backup MID with a different acquirer, through any PSP.

Does routing help if my Stripe account is paused?

It keeps new orders coming in. Your backup is already connected and approved, so card traffic can move to it straight away. Routing doesn't release funds a processor is already holding.

Is Funnelish a Stripe or Shopify Payments alternative?

It works alongside Stripe rather than replacing it. Keep Stripe as your default and add a backup MID on any PSP, so one account is never the only way your customers can pay. With routing or managed subscriptions, the card vault and your subscriptions live in Funnelish, not in Stripe, so they stay yours. Orders still sync to Shopify.

Shopify integration
Does routing work for subscriptions?

Yes, for managed subscriptions, which route on every rebill. Subscriptions held inside a gateway's own billing system aren't routed. You can also keep subscription products on a separate MID from one-time orders.

Managed subscriptions
Is routing across several accounts allowed?

Each gateway is a merchant account underwritten in your name, and Funnelish routes by clear rules: declines, volume share, country, currency, card brand, amount and product. Check each provider's terms for anything specific to your account.

Will several gateways complicate my accounting?

No. Orders from every gateway land in the same Funnelish orders list and sync to Shopify like any other order. Analytics shows approvals and failures per gateway. Each gateway still pays out to your bank separately.

Payment analytics
What does smart payment routing cost?

Smart payment routing is available on the Advanced plan and costs up to 0.3% per routed transaction, on top of your gateway's fees. The fee exists because the card is stored in a secure vault that works across gateways, and we pay for that vault on every routed payment.

How routing fees compare with Checkout Champ

Turn soft declines into approved orders

Connect a second gateway, turn on cascading, and the next "do not honor" goes to another gateway or MID instead of being lost.

Trusted by DTC brands since 2017

4,600+ brands have processed $3.8B+ on Funnelish

No credit card required · Your own gateway accounts · Free migration