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Solutions

Drive growth with outcome-focused funnel strategies

eCommerce Funnels

Convert more visitors into customers with high-performing funnels.

eCommerce Blogs

Drive traffic and revenue with SEO-focused content.

eCommerce Customer Portals

Give customers a self-service space to manage their orders.

Coming soon

eCommerce Stores

Launch faster and start selling without friction.

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Features

Powerful tools to build, optimize, and scale your funnels

Geo-targeting Funnels

Increase conversions with location-based personalization.

Fast Page Speed

Your pages will take only milliseconds to load.

Smart Payment Routing

Recover failed payments and maximize checkout success.

Shopify Sync

Sync your store and automate your entire workflow.

Automated Fulfillment

Streamline operations with end-to-end order automation.

Shared Components

Build once and reuse across every funnel.

Page Builder

Launch pages and funnels in minutes — without delays.

Powerful Analytics

Clear data on your sales and customers.

How it works

See how Funnelish helps you launch and scale faster.

Documentation & Tutorials

Get up and running quickly with clear, actionable guides.

Apps & Integrations

Connect your stack and extend your capabilities.

Dropshipping Businesses

Launch and scale winning dropshipping funnels.

Direct-to-Consumer (DTC)

Grow your brand with high-converting funnels.

Funnelish for Shopify

Keep Shopify for your catalog, or go fully standalone as a true Shopify alternative.

Community

Join other builders, share insights, and grow together.

Customer Reviews

Read success stories from real customers.

Affiliate program

Join our affiliate program and earn commissions.

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Solutions

Drive growth with outcome-focused funnel strategies

eCommerce Funnels

Convert more visitors into customers with high-performing funnels.

eCommerce Blogs

Drive traffic and revenue with SEO-focused content.

eCommerce Customer Portals

Give customers a self-service space to manage their orders.

Coming soon

eCommerce Stores

Launch faster and start selling without friction.

Coming soon

Features

Powerful tools to build, optimize, and scale your funnels

Geo-targeting Funnels

Increase conversions with location-based personalization.

Fast Page Speed

Your pages will take only milliseconds to load.

Smart Payment Routing

Recover failed payments and maximize checkout success.

Shopify Sync

Sync your store and automate your entire workflow.

Automated Fulfillment

Streamline operations with end-to-end order automation.

Shared Components

Build once and reuse across every funnel.

Page Builder

Launch pages and funnels in minutes — without delays.

Powerful Analytics

Clear data on your sales and customers.

Resources

How it works

See how Funnelish helps you launch and scale faster.

Documentation & Tutorials

Get up and running quickly with clear, actionable guides.

Apps & Integrations

Connect your stack and extend your capabilities.

Dropshipping Businesses

Launch and scale winning dropshipping funnels.

Direct-to-Consumer (DTC)

Grow your brand with high-converting funnels.

Funnelish for Shopify

Keep Shopify for your catalog, or go fully standalone as a true Shopify alternative.

Community

Join other builders, share insights, and grow together.

Customer Reviews

Read success stories from real customers.

Affiliate program

Join our affiliate program and earn commissions.

Gateway Pools

Multi-gateway payment routing that never lets a sale slip

Every transaction is routed to your highest-converting gateway in real time. If one declines or goes down, Funnelish instantly cascades to a backup — no manual switching, no abandoned carts, no lost revenue.

Features

Smart payment routing sends every card transaction to the gateway most likely to approve it — then retries on a backup the moment one fails.

Automatic gateway failover

Your backup gateway takes over the instant the primary declines or times out. Routing happens server-side in milliseconds — the customer never sees a retry.

Higher authorization rates

Routing rules give priority to your best-performing gateways per region and card type, so more transactions clear on the first attempt.

Eliminate downtime

If one gateway goes down, payments are automatically rerouted to another.

Optimize for local payment preferences

Select primary gateways for each region, fallback options, and let Funnelish carry the load—seamless, reliable, smart.

Set up smart payment routing in minutes

Connect Stripe, PayPal, Airwallex, or any gateway you already use, then drag them into the order you want. Funnelish handles the routing logic, retries, and failover from there — no code, no processor migration, no developer required.

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sales today

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Frequently Asked Questions

Everything you need to know about smart payment routing and how Gateway Pools works inside Funnelish.

What is smart payment routing?

Gateway Pools is Funnelish's smart payment routing engine. It lets you configure multiple payment gateways for a single checkout flow, so if one declines or goes down, Funnelish automatically retries with the next - boosting your card authorization rates and reducing checkout disruptions.

How do Gateway Pools work?

You assign a prioritized list of gateways—say, Gateway A first, Gateway B as backup. When a customer submits a payment, Funnelish attempts the transaction with the primary gateway. If it fails (due to downtime, declines, etc.), it seamlessly shifts to the next available gateway until the payment is authorized or no gateways remain. This automatic fallback ensures more transactions succeed.

Does Gateway Pools cost anything?

Yes — there’s a small additive fee of 0.5% per transaction when using Gateway Pools, on top of your regular gateway processing fees. This fee covers the added intelligence, reliability, and revenue protection that Gateway Pools delivers.

Does Gateway Pools support all payment methods?

For now, Gateway Pools works exclusively with card payments (credit, debit, prepaid). That said, you can still offer and process other payment options - like PayPal, Klarna, or bank transfers - alongside a Gateway Pools-enabled flow. Funnelish continues to support those alongside the smart fallback system.

Can I use Gateway Pools in any Funnelish setup?

Absolutely! Gateway Pools is fully compatible with all Funnelish environments - funnels, stores, geo-funnels, or any combination thereof. Whether you're running localized pushes with Geo-Funnels or a global storefront, Gateway Pools integrates seamlessly to maximize payment reliability across the board.

What benefits do Gateway Pools bring?

Higher authorization rates: Different gateways excel in different regions or card types. Gateway Pools lets you tap into the best performance dynamically.

Built-in redundancy: No single point of failure—if one gateway falters, the next in line saves the sale.

Geographic flexibility: Combine with Geo-Funnels to route through gateways tailored to each region (e.g., local processors with higher success rates).

Improved customer experience: Fewer declines mean fewer frustrated customers and abandoned carts.

Other features you might find interesting

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