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Partner program

Partner with the platform behind 4,600+ ecommerce brands

Funnelish runs the funnels, checkout and payments of DTC brands that scale on paid ads. Agencies, technology platforms and payment partners grow with us by putting their service where those brands build, sell and get paid.

Apply to partner

Agencies · Technology and integrations · Payments · We reply within 2 business days

revenue processed

purchases completed

brands

funnels launched

Figures as of September 2026

Partner tracks

Pick your partner track

Agencies, technology platforms and payment partners each get a partner contact and a launch plan built around what they do best.

Agencies & media buyers

Make your clients' ads convert better, and earn on the brands you bring

For performance and paid-ads agencies, growth and full-service marketing agencies, creative and production studios, and media buyers working with DTC brands.

What you get

  • Priority support and a named partner contact at Funnelish.
  • Referrals from brands that ask us for help with their ads, creative and growth.
  • Co-marketing: your work and your agency in front of our merchants.
  • Earn on the brands you bring, starting with our affiliate terms (35% recurring). Larger partner terms are discussed on your call.

What we look for

You run ads, creative or growth for DTC brands and want the traffic you send landing on pages that convert.

Apply as an agency

Technology & integrations

Put your product in front of 4,600+ ecommerce brands

For apps and SaaS, 3PLs, email and SMS, reviews and analytics tools that serve ecommerce brands.

What you get

  • Reach 4,600+ ecommerce brands who build, sell and fulfil on Funnelish.
  • A listing in the Funnelish App Store, coming soon, with early access open now.
  • An integration launch and co-marketing to the merchants who need it.

What we look for

A product DTC brands use or need, and a team ready to build and support the integration.

Apply as a technology partner

Payment partners

$3.8B+ processed through Funnelish checkouts. Be where it gets routed.

For gateways, PSPs, acquirers and payment orchestration platforms.

What you get

  • 68M purchases through Funnelish checkouts, from 4,600+ ecommerce brands.
  • High-volume DTC merchants that already run several gateways through smart payment routing.
  • A place in their routing rules, so volume can move to you by country, currency, card or amount.
  • Co-marketing to brands looking for more approval capacity.
  • Integration and partner terms scoped together on your call.

What we look for

Strong approval rates on card-not-present DTC payments, clear underwriting and support for recurring billing.

Apply as a payment partner

Affiliates & creators

Teach or review ecommerce tools? Earn 35% recurring commission on every brand you refer.

See the affiliate program

Coming soonEarly access

Funnelish App Store & API

Build apps for 4,600+ ecommerce brands

The Funnelish App Store and API open in the coming weeks. Partners will build and publish their own custom apps into the App Store, and reach merchants right inside Funnelish, where they build funnels, run checkout and manage orders.

  • Publish your own custom apps to the Funnelish App Store.
  • Reach merchants inside the platform, at the moment they build and sell.
  • Early access partners hear first, get the API as soon as it opens and plan their launch with our team.
Join early access

Early access is open now. The App Store opens in the coming weeks.

Payment partners

$3.8B+ processed through Funnelish checkouts

That volume comes from 68M purchases across 4,600+ ecommerce brands. Brands on Funnelish connect several gateways and use smart payment routing to send each payment to the account most likely to approve it. A payment partner in those rules can win volume on the payments it approves best.

  • Rules by country, currency, card brand, amount or product, plus volume splits across gateways and MIDs.
  • Soft declines cascade to the next gateway, so every account in the setup sees real traffic.
  • Merchants with subscriptions can route managed renewals too.
Apply as a payment partnerHow routing works

Who you'll reach

4,600+ brands that scale on paid traffic

Funnelish runs the full funnel for ecommerce brands, from ad click to repeat order, with or without Shopify. These are the merchants your work reaches.

  • DTC brands scaling on paid ads

    They grow on Meta, TikTok, Google and YouTube, and live by conversion rate, AOV and cost per purchase.

  • Real volume

    From growing brands to brands doing $100k+ a month, with Advanced and Enterprise plans built for scale.

  • Several gateways

    Brands on smart payment routing spread volume across gateways and MIDs to approve more payments.

  • Subscriptions

    Subscription brands run renewals, skips, pauses and plan changes, with self-serve customer portals.

How it works

From application to launch

  1. Apply

    Tell us who you are and what you would like to build together. It takes about two minutes.

  2. Intro call

    We reply within 2 business days and set up a call to understand your business and your customers.

  3. Launch plan

    We agree what we build or promote together: the integration, the listing, the referral setup and the partner terms.

  4. Go live

    We launch together: announcements, co-marketing and introductions to the merchants who fit.

Apply

Let's talk about partnering

Tell us about your business and what you'd like to build together. A real person on our partnerships team reads every application.

  • We reply within 2 business dayswith next steps or a few questions.
  • An intro callto understand your business and your customers.
  • A launch planfor what we build or promote together.
What kind of partner are you?

Pick the closest fit. It helps us route your application to the right person.

Interested in Optional, pick any

Up to 3,000 characters

We'll reply within 2 business days. Your details go only to our partnerships team.

Application received

Thanks for reaching out. We'll reply within 2 business days to set up an intro call.

FAQ

Partner program, answered

Who can join the Funnelish Partner Program?

Companies that serve ecommerce brands: agencies and media buyers, technology and integration partners (apps, SaaS, 3PLs, email and SMS, reviews, analytics), payment partners (gateways, PSPs, acquirers, orchestration), and affiliates and creators.

Does it cost anything to apply?

No. Applying is free. We review every application and reply within 2 business days.

How do agencies earn?

Today, through the Funnelish affiliate program: 35% recurring commission on every brand you refer, for as long as they stay. For agencies that bring or run many brands, we discuss partner terms on your intro call.

Affiliate program terms
What is the Funnelish App Store?

A marketplace inside Funnelish, opening in the coming weeks, where partners publish their own custom apps and merchants install them. Early access partners hear first, get the API as soon as it opens and can plan their launch with our team.

How many merchants could see my app or integration?

Funnelish has 4,600+ ecommerce brands: DTC brands that run funnels, checkout, upsells, subscriptions and payments on the platform.

Do partners get access to merchant data?

No. Merchants own their customers and data. Partners reach merchants through listings, co-marketing and introductions, and merchants decide which apps and integrations they connect.

How do payment partners work with Funnelish?

Funnelish checkouts have processed $3.8B+ across 68M purchases. Merchants on smart payment routing connect several gateways and set rules that decide where each payment goes. We work with payment partners on the integration and on bringing their offer to the brands that fit.

Smart payment routing
I run a DTC brand. Is this for me?

This program is for companies that serve brands. If you run a brand, start a free trial or book a demo and we will show you Funnelish on your own funnel.

Book a demo

Grow with 4,600+ ecommerce brands

Tell us who you are and what you'd like to build together. We reply within 2 business days.

Apply to partner

Agencies · Technology and integration partners · Payment partners